Website’s speed optimization is one of the essential metric to improve your website visibility in search engines. Google has confirmed this statement way back in 2009 and 2010. But no one noticed much about this metric way back then. But since Google has updated their search algorithm which we called as mobile update, it has become more smarter for smart devices. This made the speed optimization of the websites more relevant than ever.
Due to this reason we are being forced to cover this topic with this detailed article about how you can improve your website speed particularly in WordPress. WordPress has always been a great content management system (CMS) for blogs as well as other professional websites. The reason behind this fact is the availability of large number of WordPress themes and WordPress plugin directory. It will not be wrong to say that this software has revolutionized the way we use internet for our personal use. As per Wikipedia –
WordPress was used by more than 23.3% of the top 10 million websites as of January 2015.
Despite of having modern themes and the plugins you can still be able to achieve what you need. With a little tweaks in your website or blog you can optimize your website’s speed. Just follow the simple steps below and you will be able to achieve what is necessary to load your website or blog faster on desktop as well as mobiles.
There are a list of online tools that help you analyze your webpage speed and give you suggestions to improve it. We are focusing on all those issues which you should consider to fix your WordPress website speed optimization.
- Enabling gZIP compression of your webpage content
- Using a Content Delivery Network (CDN)
- Optimize images on the webpage
- Leverage Browsing Cache
- Optimizing WordPress Database
Apart from the above mentioned parameters there are still quite a few more parameters that major search engines like Google and Bing do prefer while indexing a webpage.
Enabling gZIP compression of your webpage content
You can do this by simply adding a few set of lines in your .htaccess file which you can find in your WordPress site root directory.
This will help you significantly to reduce the loading time of your website and give you a better performance in terms of Search Engine Optimization and a better user experience.
Using a Content Delivery Network (CDN)
Content Delivery Network are the network servers that clone your website content in different servers all over the world. And whenever a user requests your webpage it fetch it from the nearest network server so as to reduce the response time of the request.
Optimize images on the webpage
Optimizing images is an essential part of reducing the size of your webpage. You should consider some key points while integrating images into your webpage.
– Use the exact size images that you want for your webpage. Do not allow WordPress to resize them for you. As it will take some time to resize them while loading the page.
– Smush the images on your webpage. By smushing we means removing additional information that your image contains. You can use WP Smush WordPress plugin which will be very helpful in smushing your images on the webpage.
– Look for images sprites i.e. using a single image rather than using multiple small small images. You can use a single image and display them on your webpage instead of multiple images. Less images mean less requests to server and hence less loading time.
Leverage Browsing Cache
Optimizing WordPress Database
You should optimize your WordPress database time to time. So that the empty spaces caused by dumping data can be reused. It will effectively help you to improve the speed of your WordPress blog or website.